A graphic identity, brochure, and poster series for the University of Washington School of Drama's 2014–2015 season. Bold colors and dynamic layouts communicate energy, relevance, and progress.
Client: University of Washington School of Drama
This redesign of Seattle web firm Creation-1 Interactive's portfolio site focused on making their work front and center. A simplified layout placed case studies of their work into grids with descriptive rollovers, and clean type and consistent visual cues make vital information easily accessible.
The live website can be viewed here.
A refresh of Historic Seattle's brand identity. While maintaining the existing logo, I revamped the brand colors and typography, and developed a system to guide the design of their visual communication materials. The new identity pays homage to Historic Seattle's long tradition of advocating for historic preservation while using bright colors and clean typography to establish them as a contemporary organization with a bold, dynamic future.
Client: Historic Seattle
A visual identity for Intiman Theatre's 2016 Festival. The season was dedicated to black female playwrights, and the graphics focused on centering racial equity and elevating marginalized voices. The project included a season poster, posters for two productions, and a suite of marketing graphics.
Client: Intiman Theatre Festival
A selection of promotional posters designed for Seattle-area theater companies and arts non-profits.
A visual identity for a weekly DJ night at Percy's and Co. in Seattle. Rough textures and vivid colors evoke the tones of soul and funk music.
Client: Percy's and Co.
A logo and brand for Umbrella Project, a Seattle-based nonprofit that partners with theatre companies and playwrights to advocate for locally grown new plays.
Client: Umbrella Project
A visual identity for Theatre Puget Sound's 8th Annual Gregory Awards. The Gregories recognize excellence in the Seattle theatre community, and are presented at a ceremony at McCaw Hall. The project included event signage, marketing graphics, and a program.
Client: Theatre Puget Sound
Cover and interior designs for an anthology of poetry and short fiction. Created as the culmination of Seattle Arts and Lectures' Writers in the Schools program, the content was written by students in grades 3-12, and the design reflected the spirit of playfulness, exploration, and growth.
Voices is a hypothetical annual literary conference about literature and social justice. This year’s theme is “Telling the Stories of Poverty in America.” The identity uses contemporary imagery and typography built from the pages of classic Depression-era novels to draw parallels between classic hardscrabble American tales and modern stories of post-2008 economic struggle.
A hypothetical rebranding of Artscorps, a Seattle-based nonprofit that works to bring arts education to underfunded schools.
This rebrand sought to portray Artscorps as a bold and unafraid to tackle massive challenges while remaining fun, approachable and sincere.
Complete brand presentation can be found here.
Bold Print Theatre Company is Seattle-based collective of young theatre artists committed to creating performance art that breaks boundaries and challenges convention. Their new identity needed to be serious enough to establish them among Seattle's professional theater companies, but still retain the youthful energy that sets them apart.
Bedlam is a concept for a monthly magazine about theatre in Seattle. Vibrant colors, dynamic layouts, and expressive type mirror the innovative, energetic nature of fringe theatre. Final product included a bound print piece and a functional interactive tablet publication.
Both the print and digital versions of Bedlam were semifinalists in the 2014 Adobe Design Achievement Awards in the Print Communication and Digital Publishing categories.
A hypothetical project to redesign the website for Capitol Hill Block Party, a summer music festival in Seattle. The intent was to provide a cohesive, compelling experience that evoked the unique character of the Capitol Hill neighborhood while making all the most vital information about the lineup and schedule easily accessible.
The challenge: Use motion to tell the story of a day in the life of a unique person.
I chose my friend Michael, who recently became a long-haul truck driver and spends his days driving semis back and forth across the country. In order to make interesting a relatively mundane routine, I chose to distill the essential imagery and information into a series of simple graphics rendered in a dynamic style. The piece originally began as a kinetic type composition, but I scrapped the use of typography altogether and opted for narration and graphic symbols to evoke the style of a motion infographic. The end result is a series of simple visualizations that tell the story of Michael the truck driver.
Instructor: Kristine Matthews
This set of infographics details the life and impact of an iPhone from raw materials mining, to manufacturing, to shipping, to consumer use and disposal.